Throughout the process of taking on more branding projects these past few months, I’ve found that one of my favorite parts of the entire process is collaborating with my clients on their 3-5 brand tone words. If any of you have been following along from the beginning, you know I have a tendency to be a tad bit long-winded. I can’t help it – I love words! ...

Throughout the process of taking on more branding projects these past few months, I’ve found that one of my favorite parts of the entire process is collaborating with my clients on their 3-5 brand tone words. If any of you have been following along from the beginning, you know I have a tendency to be a tad bit long-winded. I can’t help it – I love words! ...